We sometimes think testimonials are over-rated. But our customer Wade is a personality in his own right, and it was hard to resist showing you what he had to say.

PRODUCT DEMONSTRATIONS
Here is our customer Wade Maid's number one viewed product demonstration video. Prior to posting this, the company had been promoting use of the product with an electric buffer. They are now promoting product application by hand.

SERVICES OFFERED
We made this demo reel for a national property management company. It was created almost entirely from still photos, with fast paced cuts that hold the viewer's attention. These high resolution images can also be used in print publications and on their website.

WELCOME TO OUR COMPANY
Our customer Simone runs this video on her company's home page. Many small companies tend to be personality based, and this video showcases the owner's philosophy along with a quick overview of her products.

We provide one stop shopping for online marketing video production

• Identify your audience. Describe your ideal customer in a sentence or two, then speak to them.
• Define the message. This is the point of the story. What do you want them to remember?
• Script writing. We help you write an interesting story with a beginning, a middle, and an end.
• Call to action. Now they've watched the video. What do you want them to do next?
• HD filming, still shots, editing. Detailed planning helps assure smooth production.
• Approval process. We ask you to participate in review steps along the way.
• YouTube & website postings. Joint efforts with your webmaster.

We save you money by using "lean startup" principles

"The Lean Startup" by Eric Reis contains many valuable insights. Here's how we've applied these principles to the video production process:

• Focus on a specific market. We make marketing videos. No music videos or documentaries.
• Use just enough crew. We make do with a crew of two. We don't require a six person film crew.
• Have just enough equipment. We use economically priced pro equipment to produce HD quality videos. We don't need RED cameras or ARRI lighting.
• Be flexible and adapt. We strive to listen to our customers and adapt to their needs quickly. It's an old fashioned principle that is still effective.

Here are 6 Ways to make better videos

• Get to the point. You have 10-15 seconds to get the viewer's attention. If you don't, they'll leave.
• Don't ramble. The best videos are scripted prior to filming. Know what to say before you start.
• Be brief. If you try to make too many points, people won't remember any of them. Keep it to 3.
• Reduce the number of words. Read your script over and look for extra words. Then cross them out.
• Keep the run time short. Try to hold your video to 2-3 minutes. It's not easy.
• When in doubt, cut it out. Is there some part of it that just doesn't sound right? Cut that part out.

The bottom line: Less is more. Go watch some videos. What could have been done better? This is valuable practice for improving the quality of your own videos.