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I spend a lot of time reading online blogs having to do with making videos and using them as marketing tools.  It is generally understood among bloggers that videos can get your marketing message across better than words, particularly if you are providing useful “how to” information rather than a sales pitch.  Personally I still like to read local newspapers as a source of information.  After receiving a recent edition of the Business Examiner, a Seattle-Tacoma-area weekly newspaper, I was delighted to see not one but TWO articles about the benefits of using videos in your business.  Here are excerpts from those articles. Continue reading “Business Examiner touts the value of website videos” »

The objective of Search Engine Optimization is to make your website more visible to Google and other search engines.  Higher visibility makes it more likely your website will appear near the top of a search.  Part 1 of this series introduced the basic ideas behind SEO – the use of Titles, Descriptions and Keywords.  Early search engines such as Alta Vista, introduced in 1995, only considered website text.  In 1998 Google revolutionized the search business by inventing a way to measure a website’s relevance – and that’s what this post is about.  Continue reading “Search Engine Optimization (SEO) demystified: Part 2 – It’s all about relevance” »

There is no lack of postings where you can read about Search Engine Optimization.  SEO is the big buzzword and you find it everywhere.  If you know how it works you can skip this post.  But if you don’t, and you’re considering adding visual content to boost your page views, then you’ll benefit from some basic knowledge.  Here’s why:  If your SEO isn’t working right, then adding videos won’t help that much.  It needs to be a coordinated effort—which will be the subject of future posts.  Right now let’s just cover the basics. Continue reading “Search Engine Optimization (SEO) demystified: Part 1 – A beginner’s overview” »

Found it fascinating to open the May 2012 Costco Connection magazine, run down the table of contents, and find the lead article was about website marketing.  If ever there was a credible validation of  the web-based marketing idea, this was it.  It’s a must-read for all business people, particularly if you are trying to make sense of the big picture.  There’s a link below to get a PDF copy from our website.  I’m not going to give you a book report—instead will show you a couple of relevant quotes that hit the heart of the matter. Continue reading “Costco says: Develop a web-based strategy for success” »

The way people are making purchase decisions has changed dramatically the past few years.  Direct mail and telemarketing, which are categorically called outbound marketing,  are declining in relevance.  Inbound marketing, characterized by the Google search, is becoming much more important.  I recently read a HubSpot report on this subject.  I found their statistics about “sources of leads” to be particularly interesting, so I’m passing them along in this post.  Continue reading “HubSpot says: Website traffic generates more sales leads” »