Frequently Asked Questions:

How do online videos increase sales?
Online marketing videos show prospective customers how your product works and explain the benefits clearly – without a sales pitch. If they're watching your videos, they'll think of you when it's time to buy.

Why are scripts important?
Viewers want to watch short videos with interesting stories that help them solve problems. To accomplish this means writing good scripts. And scripts show you how your videos will turn out – before the shooting begins.

How do I get people to watch my videos?
The first step is technical – we handle the YouTube postings and help you display them on your website. The second step is to run ads that tie in with the videos – we'll show you examples that work and help you measure results.

Why are videos so effective?
It's because videos are more efficient than words. Given the choice between reading how to do something – or watching a video to learn the same thing – most people would rather save time and watch the video.

How do you make an interesting video?
You want to tell a story with a beginning, a middle, and an ending. It should provide useful information without being "sales-y". And it must grab the viewer's attention within 10-15 seconds. If not viewers stop watching.

You say you "do the whole job". What does that mean?
Running the camera and handing you a video file isn't enough. We take care of the YouTube technicalities, help you optimize your website for video, and show you how to measure results.

Have videos made still photography obsolete?
Not at all! Our still shots serve triple duty: In print media, on the web, and in your videos – making maximum use of your investment. We use still shots to provide visual interest in narrative videos. And quick cuts between stills produce the fast paced action people expect.

How do still shots reduce video production costs?
Still shots are less expensive to make than the B-roll video clips normally used, and close-up product details can be shown more clearly in photos.

What is the difference between a videographer and a video producer?
A videographer is a video camera operator, an essential part of the production crew. A video producer is the project manager who oversees the crew and is responsible for all aspects of the production.